Eddie Zaratsian Masterclass
The Business of
Luxury Floral & Event Design
Elevate Your Brand
Get An Exclusive Step-By-Step Process For How Eddie Zaratsian Built A Luxury Design Business
REAL BUSINESS TEMPLATES
Get Eddie's personal swipe file of business plan and marketing templates.
EDDIE’S CREATIVE PROCESS
See how Eddie envisions and creates next-level concepts to wow clients.
FUNDAMENTALS OF DESIGN
Learn the techniques, tools, and design elements to create brilliant designs.
Don’t keep getting stuck with the WRONG CLIENTS
Anyone can teach you great design.
You need more than great design to attract high-end clients.
Eddie will show you how to connect to the right people - with the right marketing messaging - to help you build your own floral and event design company.
Step 1
Start with a winning plan for business success.
Step 2
Find and attract the luxury clients you're looking for.
Step 3
Scale your business and brand with the right marketing, press, and referrals.
This isn’t just another design course…
Are you going to learn the essential elements of floral and event design?
✔️ YES.
Are you going to get next-level inspiration that will wow your clients?
✔️ YES.
Is Eddie going to get real with you, pull back the curtain, and share with you the biggest mistakes floral and event designers make that cause their business' to fail?
✔️ YES.
But Eddie is going to teach you so much more.
He's going to teach you how to develop, run, and scale your business so you attract the high-end clients you deserve.
What’s Inside?
Learn at your own pace with modules packed with training, swipe files, downloads, and videos.
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MODULE 1: Starting Your Business
What Kind of Business Do You Want?
Florists vs Event Designers
Finding Your Home Base
Creating a Business Plan
Formalities of Establishing a Business
Available Tools and Resources
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MODULE 2: Marketing Your Business
Developing Your Marketing Goals
Social Media Marketing Tools
Staying Relevant on Social Media
Building and Designing Your Website
Other Forms of Marketing
Building Relationships Within the Industry
Building Your Brand
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MODULE 3: Building Your Team
When Should You Build a Team
Job Descriptions
Employee Handbook
Resources Available to Assist with Finding Staff
Non-Disclosure Agreement
My Team at EZLD
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MODULE 4: Working With Clients - Inquiries, Contracts & Consultations
Determining Whether or Not to Accept an Event
Minimums
Replying to Customer Inquiries
Potential Client Meetings, Proposals and Engagement
Contracts
Design Consultations
Preparing for Design Consultations
During the Design Consultation
Sample / Mockup Consultation
Invest in Client Relationships
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MODULE 5: Pricing - Determining Your Costs & Setting Prices
Pricing
Daily Orders / Arrangements
Speaking / Teaching
Design
Events
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MODULE 6: Operations - Weekly Work, Event Production & Warehouse
Weekly Outlook
Warehouse Operations
Event Production
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MODULE 7: Design Concepts - Color Theory, Design Principles and Elements
Color Theory
Color Wheel
Pairing of Colors
Design Principles
Proportion and Scale
Balance
Unity and Harmony
Rhythm
Emphasis
Elements of Design
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MODULE 8: Design Techniques & Mechanics
The floral design techniques and mechanics I use in all my designs, including:
Banding
Focal area
Framing
Grouping
Sequencing
Shadowing
Zoning
and more…
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MODULES 9 & 10: Essential Tools & Supplies; and Quick Tips & Tricks
Essential Design Supplies and Tools to Always Have On Hand
My Favorite Tips, Tricks and Lessons Learned
ARTIST, DESIGNER, EDUCATOR
Meet Eddie Zaratsian
Eddie Zaratsian is the visionary behind Eddie Zaratsian Lifestyle and Design, a full-service event design and production studio based in Los Angeles, California.
With over 30 years of experience, Eddie’s creativity and passion is evident in every aspect of his work, and his ability to imagine and actualize events is unparalleled.
Named as one of the top five international florists by the London Financial Times, Zaratsian has built a reputation as a visionary artist, and his work has been celebrated and featured by Martha Stewart, Harper's Bazaar, Grace Ormonde, E! News and Glamour, among others.
Now, through guest lectures and classes globally, as well as private workshops in his spectacular LA Design Studio, Eddie generously shares his extensive business, design and floral expertise.
Not quite ready to buy?
Don't leave empty handed - download Eddie's free guide on his top tools & materials for florists and DIY-ers!
FAQs
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Yes, once you pay for the course you will have lifetime access to download the material and have access to the content and any updates in the future.
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This is an online course taught by Eddie, that you can follow at your own pace. For hands-on support from Eddie please explore our mentoring sessions and in-person workshops.
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No, this course is specifically related to starting and running a design business.
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This course is for you if you want to start your own design business and are looking for an understanding of design in order to elevate your business to target more luxury clientele.
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Due to the digital format of this course, we cannot offer refunds. If you have questions, please contact our team at support@eddiezaratsian.com.
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The amount of time you put into expanding your brand, building a strong portfolio and showcasing your work is up to you. The goal of this course is to give you first-hand knowledge, insight, and experience as to how Eddie has built his luxury brand.